Strategies
Puppets and politics: Crafting viral dumpster fires
A shock-and-sway communication strategy for pulling heartstrings and puppet strings.
Mellingsater
Perspectives
The new kids on the corporate comms block
Why beg for feedback when you can bribe, eh, reward folks with tokens?
Strategies
Trust? Meh. Let's talk social media stardom!
Could the actual strategy to social stardom be stupidly spartan?
Perspectives
Can your brain spot a fake?
Yeah, we might quickly peg a pushy, salesy pitch as "off," while a casual, personal post might feel more authentic. But here's the kicker ...
Strategies
Enough about me, let's talk about you. What do you think about me?
Marketing a product with social validation to the consumer is a robust move. When others see and acknowledge us, our brains flood with dopamine — a chemical reward that reinforces the experience.
Foundations
How to create interest and sales
With today's vast digital landscape, you can tap into consumers' needs from a single keyboard without the burden of cost-inflating intermediaries. Your only concern should be understanding how consumers' minds work.
Foundations
Critical thinking underground: Join the resistance!
It’s mind-boggling how scarce critical reflection is these days: Everyone sees the changes, yet gut feelings bizarrely dominate in this evidence-driven era. Some of those trying to adapt? They’re spinning things into a wild, dizzying mess!