Can your brain spot a fake?
Yeah, we might quickly peg a pushy, salesy pitch as "off," while a casual, personal post might feel more authentic. But here's the kicker ...
Read more
Puppets and politics: Crafting viral dumpster fires
A shock-and-sway communication strategy for pulling heartstrings and puppet strings.
The new kids on the corporate comms block
Why beg for feedback when you can bribe, eh, reward folks with tokens?
Trust? Meh. Let's talk social media stardom!
Could the actual strategy to social stardom be stupidly spartan?
Enough about me, let's talk about you. What do you think about me?
Marketing a product with social validation to the consumer is a robust move. When others see and acknowledge us, our brains flood with dopamine — a chemical reward that reinforces the experience.