Critical thinking underground: Join the resistance!
It’s mind-boggling how scarce critical reflection is these days: Everyone sees the changes, yet gut feelings bizarrely dominate in this evidence-driven era. Some of those trying to adapt? They’re spinning things into a wild, dizzying mess!
In many boardrooms, critical thoughts come to die.
It is painful to think: To shatter routines, too. The typical absence of critical scrutiny in boardrooms is narratively captivating. It leads to boards and management perpetuating organisational models without considering how the world has changed.
The absence of critical questioning is particularly mind-boggling for marketing and communications. Not many business areas have been transformed so significantly in the last decades, like these, that it affects the entire company's organisation.
The scarcity of critical reflection is simply bewildering: While most acknowledge the changes, gut feelings bizarrely prevail in this evidence-based world. Some of those who attempt to adapt to the shift make things dizzyingly complicated. This situation worsens when companies delegate these issues to others, omitting that those others have their agendas.
Start-ups and influencers talk themselves into their challenges and are often lost in their self-aggrandisement.
The consequences: Resources drain and growth stalls while talk substitutes for action. Owner capital burns without scrutiny of spending, time, or results.
It's complicated: Navigating with outdated maps? A wall of stubborn corporate habits can thwart you from critically examining how you manage and spend.
When that wall crumbles, companies face the changes they should have embraced earlier.
When critical thinking finds space: "Not everything that can be counted counts ..." goes the famous saying. Both small and large brands can thrive by challenging conventions. Yet large brands often chase costly trends, following outdated maps without scrutiny.
The big picture: Focus on verifiable facts and the customers - not yourself. Success lies in examining how you operate and communicate in today's shifting landscape.
The sharpest customer insight remains: "Enough about me, what do you think about me?" Nonetheless, leaders and marketers struggle with this simple truth. Discovering your business isn't about you can sting.
How specifically: This blog charts the path to growth through critically scrutinising your communication and spending.
