Ruffle some feathers
We call these tricks social PR techniques, fancy tools to spark debates, squash squabbles, or unleash a storm of reactions. The goal is pure, unadulterated buzz of mental awareness.
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News values make social media posts pop!
The same news values that make headlines scream, also fuel those rocketship likes, shares, and comments. In journalism, these values filter the flood of events into digestible bites. On platforms like Instagram or X, they act as turbo-boosters for engagement.
What's the deal with big tech, anyway?
Media houses were too busy admiring their reflection to notice the writing on the Facebook wall.
Puppets and politics: Crafting viral dumpster fires
A shock-and-sway communication strategy for pulling heartstrings and puppet strings.
The new kids on the corporate comms block
Why beg for feedback when you can bribe, eh, reward folks with tokens?