Critical edge

Critical thinking in communication and marketing - how to run your scrappy business in a Squid Game economy.

Welcome to a hub designed for you — ambitious professionals seeking deeper insights and long-term success through practical, grounded strategies rather than random, quick fixes. This platform offers a helpful pathway to business growth for young leaders, communication and marketing directors, savvy influencers, and entrepreneurs.

Brink of Whimsy ©Mellingsater 2025 Illustration

Here, you will find critical thinking tools, scientifically backed perspectives, and cutting-edge communication, marketing, and corporate governance guidance — resources essential for refining your strategy, innovating your business model, and charting a sustainable and innovative path to growth.

Everything we share is evidence-based and rooted in critical thinking.

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Signing up unlocks your inner growth superpower — your exclusive business transformation library, always at your fingertips.

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