Stop guessing. From costly gamble to predictable growth.
Most marketing and communications budgets are still spent on instinct and old habits, usually under the heading of strategy. Real insight has been too expensive. That is changing. Two things are happening at once. Marketing science has matured, and AI has made it usable at ordinary budgets.
The talk shows what the combination changes, with cases from banking and finance, culture and entertainment, travel, and the non-profit sector. How established marketing science and the psychology of purchasing work together, and how agentic AI cuts the time and cost of the daily work.
Then the harder part. AI agents are becoming buyers. Machines do not consume narratives or chase attention. They read parameters and data. A brand that wants to be chosen has to stay legible to an algorithmic market. The talk shows where to begin.
Governance. For the board, the executive team, and those who answer for the capital.
Communications. For marketing and communications directors.
Specifications. 30-minute briefing or 55-minute keynote. English or Norwegian.
From tenant to owner.
The internet is changing owners. For two decades businesses have lived as tenants, on Google, on Meta, on media houses, on programmatic platforms. The platforms own the data, set the rules and take the value. It is a tenancy, and few have read the lease.
The talk is about the move toward ownership. Not as ideology. As strategy. What changes when the customer goes from consumer to partner, and how to begin the move without committing the whole business on day one.
Governance. The board and the executive team.
Communications. Brand and communications directors who want web3 evaluated soberly.
Specifications. 30-minute briefing or 55-minute keynote. English or Norwegian.
Methodical thinking. Against noise, AI and concentrated power.
Everyone is now expected to verify what machines, media and people in power produce. The methods for that are old. Source criticism, controlled testing, a short set of questions any claim must survive. The chatbot did not invent noise, it scaled the supply. Descartes imagined a demon feeding him a false world and worried about one. We subscribe to several.
The talk takes the toolbox on stage. Three lies are told during the evening, announced in advance, and catching them is the audience's job. It is more fun than it sounds and harder than it looks. In between, the methods, from kritikós, the one who can tell apart, to methodos, the way to walk. The courage to use them is the last question on the list.
Governance. For boards and executive teams who sign off on what machines and advisers put in front of them.
Hybrid. A 60-minute stage form between lecture and theatre, in development. A talk about not being fooled loses control of its own screen, and the audience must use the methods on the show they are sitting in. For the civic-minded citizen. The methods are old, the staging is not.
Specifications. 30-minute briefing or 55-minute keynote. English or Norwegian.
